Bing It On

September 7, 2012

Yep. It’s been over a month since the last post, but I’m back.

I quickly just wanted to share my results of Microsoft’s latest campaign to get you to stop “Googling” things and use Bing. If you’re not familiar with Bing (and why would you be?), it’s Microsoft’s search engine. Their latest campaign, entitled “Bing It On” [bingiton.com] was created to pit Google vs. Bing.

The premise is simple: you search for whatever you’d like, BingItOn shows you both search engines side by side and you choose which gave you better results. Of course, to make things fair, you don’t know which one is Google and which one is Bing.

Here are my results:

Though Microsoft claims that users prefer Bing to Google, 2 to 1, I seem to be the one. In fact, after a quick bit of scouring the web, it seems like I’m not the only “1” as most others I came across said it turned out they preferred Google. Bing still has a bit of catching up to do, but if nothing else, they got me to write about them in this blog….

Wanna chat about this article or any others? Feel free to DM me or mention me on Twitter @marcusdburnette to start a conversation!

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